Here is the description of this commercial which is found on this webpage:
“The Ad Council debuted the first public service announcement in its “Love Has No Labels” campaign Tuesday, featuring couples, families, and friends of different races, religions, and sexual orientations to promote the overarching message of diversity and inclusion.
Clocking in at just over three minutes, the heartwarming clip begins with a giant x-ray monitor in the middle of a busy outdoor shopping center in Santa Monica, Calif., showing two skeletons kissing. As a crowd gathers, two women emerge from behind the screen and share a hug and kiss, as the screen displays a message reading “Love has no gender.”
The video also features a pair of gay dads, dancing behind the x-ray monitor with their young son. Other types of love are on display too, between siblings, best friends, and those of different faiths and abilities.
The video was filmed on the popular Santa Monica Promenade on Valentine’s Day, and is the first “Love Has No Labels” ad produced since the campaign launched in early February.
As previously reported, the campaign seeks to shed light on stories of bias and discrimination in everyday life, addressing issues including disability, religion, weight, race, and sexuality.
“While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see — whether it’s race, age, gender, religion, sexuality, or disability,” says the campaign’s description on YouTube. “The ‘Love Has No Labels’ campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues.”
What is your opinion of this commercial? Do you fit into the category of those who are marked by “bias and discrimination”? Did this commercial open your eyes to your “prejudice”? Do you see yourself as someone with whom others need to “work” to “stop [your prejudice]”? What’s to prevent someone from making a commercial that pushes the idea that “love has no species” (bestiality) or “love has no numerical restrictions” (polygamy)?
July 9, 2015 at 11:32 am
In the case of all other minorities we seek to accommodate as best as possible by making reasonable changes in societies norms (e.g. American disabilities act) or proscribe the behavior (genetic predisposition to alcohol). Why do we make a change in longstanding traditional values to normalize the abnormal in the case of sexual values? After gay marriage, what will be next?
July 30, 2015 at 7:36 pm
I was informed recently that I was outdated when I used the word “Bestiality”. Apparently the new (feel good word) is “Zoophilia”. After all, a zoo is a fun place to go so how could “Zoophilia” be bad/sinful? Insane.